Writing Effective Web Content
Detailed Business Plan. Even better marketing plan. Page 7’s Communications Initiatives? Launch brand spankin’ new website.
Sound familiar? Or, no marketing plan at all, but still launching that brand spankin’ new website? Before you click that “Publish” button, here are 3 quick tips to writing web content that’s not too blah blah blah boring or lengthy, but effectively represents your brand.
- Determine your overall message/theme. Your web content should focus on your brand’s core theme and feel. Slapping boo-coos (pronounced boo-cooooz or French version, beaucoups) of information that represent parts of your company, but are nevertheless random, don’t get you anywhere but a mesh of words and a mixed message. Start with your landing pages – perhaps Home, About Us, Portfolio, Contact, Blog Posts. For each page, jot down key items that are core to your brand’s DNA. How you can determine your unique DNA.
- Put Your Message Through A Filter. Now that you’ve zoned in on your core brand feel, get straight to the point. In a few short sentences, communicate your craft by relaying a simple message that keeps your site clear of clutter and noise…ie, too much rambling can turn into useless chatter. TIP: Break up text with graphics and photos that are relevant to your message.
- Bullets, Lists, & Interactive Content Relay Quick, Relative Messages. Online readers scan Internet pages, which means they are looking for keywords that are relevant to what they are looking for. They’ve already come to your web page, but keep them there long enough to share information about your brand by being clear and concise and providing engaging content.
Larger firms usually have a good sized marketing team and managers to guide the website design process; but it may be a good idea for smaller firms to hire marketing professionals who specialize in internet marketing. Or you can just hire us! 😛
The energy and effort you put into your business should be scaled and translated into effective results – for you and your customers.